Rome is my Runway#2: ZEROBARRACENTO parades for ALTAROMA 2021 at Cinecittà

Rome Fashion Week (18-20 February 2021) has just ended in the Italian capital, hosted by the magical and stimulating studios of Cinecittà. This year was an all-digital version of the fashion shows, which allowed a free and virtual meeting through the Altaroma Digital Runway platform, between professionals in the fashion sector, buyers and fans.

Once again Altaroma, as a driving force and explorer of emerging Italian fashion and new trends, has managed to identify and accentuate the important focus that the fashion system must pursue as a future value: sustainability.

ZEROBARRACENTO presented the autumn winter 2021/2022 collection “THE RISE OF 0 WASTE FASHION”, an expression of moderation and awareness, created following the values of the brand: 0% waste and gender, 100% sustainability, which means traceability, transparency and inclusiveness. In this collection there is a bold expression of fluidity, versatility, equality and modularity. The seasonless garments with deconstructed shapes were able to convey on the catwalk the sense of calm and balance that characterize the new collection. An ideal setting created by lighting and the symbolic colors of the expressive freedom that ZEROBARRACENTO represents. Faithful to its identity, the show was a perfect representation of ZEROBARRACENTO’s DNA: a place outside of gender, age and time. The colors (Blue leap, Black Onyx, Forged Grey, Amber Gold, Red Clay e Rhododendron) are compact and play on the combination of complementary shades. The materials used, thanks to the Re.VerSoTM circular economy, transparent and traceable production process, combines science and technology, obtaining high quality, 100% made in Italy, re-engineered wool and baby camel. The precious drape fit is given by 100% BembergTM by Asahi Kasei fabrics. The new generation material is made from the smart-tech transformation of cotton linter pre-consumer materials and converted through a traceable and transparent closed loop process.

Big part of the materials selected for this collection are sourced from the C.L.A.S.S. SMART SHOP, the inspirational materials’ bank and samples’ e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials, for students, designers and brands willing to explore and test sustainable fabrics. The patterns are developed, as in all ZEROBARRACENTO collections, with zero-waste technique that eliminates textile waste in the design phase, an approach that helps reduce the use of raw materials.
Generally, 15% of the raw material is wasted in the cutting room. The search for traceability and transparency continues. As always, both design and production take place in
Italy, even the materials are all made in Italy, coming from certified suppliers and the production chain is circular, not linear. A supply chain that is told in a totally transparent way on the brand website dedicated to the increasingly aware contemporary consumer.

The collection, available on the Altaroma – Showcase website, will remain visible online for all buyers until May 31, 2021.

For further information please contact:
Rebecca Giraldi



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