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    WORTH community posted in the group The future of fashion tech

    4 months, 4 weeks ago

    WALKYTALKIES

    Countries involved: Holland, Germany

    The collaboration between WALKYTALKIES, a Dutch brand that has created a series of socks for the little ones that turn into cheerful puppets and the German designers of bachHOCH2, has resulted in a unique project, designed to stimulate the imagination of the little ones. By scanning the illustration on the sock package, it turns into an augmented reality world where children can experience the adventures of the WALKYTALKIES characters thanks to 4 interactive stories. The stories are fun and not too long at the same time, so that little readers can easily follow them. Thanks to interactive reading, it becomes possible to actively participate in the story and contribute to creating the plot, making decisions that can influence it. Sailing on the seven seas, traveling in the age of the knights and walking through a magical forest … there is no limit to imagination!

    “Recent research has shown that children tend to avoid reading, instead favoring the use of multimedia content, for example on YouTube. This is an evolution that worries educators about the implications it could have in the future “, explains Nelleke van der Burg, founder of the WALKYTALKIES brand. “Thinking about this, we decided to combine the importance of reading, the inevitable presence of electronic devices within each family and our WALKYTALKIES to create something new that was able to stimulate the desire to read in children from 5 years up. ”

    This project has already been marketed and is available on the website https://www.walkytalkies.nl/en_GB/

    This project was developed within WORTH Partnership project, a project funded by the EU.

    With 152 selected projects involving 345 partners from 34 EU-COSME associated countries – from France to Germany, Spain, UK, Italy, The Netherlands, Slovenia, Moldova, Estonia, Sweden, Finland, Montenegro, Serbia, etc – WORTH Partnership Project is the Europe’s largest creative incubator: this European Commission project is a unique laboratory where European designers can experience the advantages offered by transnational collaborations and by the participation in an internal market of over 500 million people.

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