Countries involved: Sweden, Spain
The partners who worked on this project – Diana Svensson, founder of the Swedish children’s clothing brand Peek-A-Poo – and the Spanish clothing and accessories company RAPIFE – have created the first brand of premature baby clothes capable of simplify the interaction in the hospital environment of parents with their children. The design was created based on the feedback and experiences of the parents of premature babies and nurses working in the neonatology wards of Scandinavian hospitals.
In particular, the garments have been designed giving particular importance to parent-child contact. Parents no longer have to juggle complicated closures, buttons and zips: a series of strategically placed holes and a patented soft velcro allow them to get skin-to-skin contact quickly and easily with their children. “When designing these garments, we also paid particular attention to their sustainability, in addition to providing them with a unique and innovative design. In fact, we will work with a mix of bamboo and natural chitosan, which is designed to avoid irritating the delicate skin of babies and is also completely recyclable, “says Diana Svensson (Sweden).